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Why UX Design is essential for business apps

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UX stands for user experience. As simple as it sounds, UX basically means making sure that your customers have the best experience possible on your app. It’s more than making your app as easy to use as possible. It’s also about having every part of your software designed around your customers, to give them a seamless journey throughout. It’s about understanding their wants and needs and delivering the exact solution they’re looking for to them. Planning on building an app for your business? UX is something you should keep in the centre of your mind. Here are 3 reasons why. 1. It can save time If you’re putting the time and investment into making an app, you need to make sure it works. UX design  involves testing and trialling your app before it’s live — so you can ensure you’re making the best decision right from the start. This gets rid of any costly and time-consuming changes or in the worst case, complete redesigns of your app. 2. It increases convers...